A BIOGRAPHY OF SORTS
NICOLE YERSHON
NEW TECHNOLOGIES, NEW DYNAMICS, NEW MARKET PRESSURES.
IT’S VERY EASY TO THINK THE WORLD IS STACKED AGAINST YOU.
Everywhere you look there are out-dated technologies and systems.
And currently they are all wrapped up inside crazy procedures.
Everything looks designed for a previous time.
Processes that often seem designed to reward the lazy.
They waste valuable resources and promote the mediocre.
If you do nothing you may well spend your entire adult life having the imagination and inspiration sucked right out of you.
You’ve got two choices, you can let it crush you or you can push back and write your own rules.
CLICK TO FIND OUT THE WHY AND THE HOW
THE SUPER CONNECTOR
"Things happen so fast that the old rules don’t work anymore. It doesn’t take a PhD. to figure that. What it takes is the balls to change it up and make new rules to get stuff done. Maybe it takes a women to call time and bust the conventions that keep these old rules in place, I’m not sure, but I knew it could be far better — and anyway nobody managed to stop me." - Nicole Yershon
Not even being ousted from the innovation business I had built inside a global agency over 17 years stopped me. It got closed down by the same old mentality.
It made me write a book about my experiences — oh, and build a brand new business. -
THE INNOVATOR
Nicole Yershon is a maverick, inspiration and the original ‘rough diamond’. She is at once an executor, a consultant, a coach, a speaker, a judge, a mentor, a ‘super-connector’ and Amazon #1 Best Selling author.
Nicole is one of the Drum’s 25 Women Who Shaped The Digital Industry in the last 25 Years. Wired Magazine’s top 100 - first annual survey of Britain’s Digital Power brokers. A Women in IT Finalist.
She works on the front line of innovation - bringing organisations kicking and screaming into the 21st Century. In that sense she properly defines disruption. And when that’s done making it actually happen.
She is rebellious and restless - a true entrepreneurial spirit. And spent years learning the fine art of intrapreneurship.
She can call on a vast International network of startups, entrepreneurs and bleeding edge businesses. Where most of us say ‘why not’ she will already be halfway through doing it. She brings an attitude based on hard earned experience to the way business now needs to think and work.
Disruption presents many challenges and opportunities - Nicole turns both into advantages. She is not content unless her clients get impact and return on their investment. It's always about delivering measurable value to the business.
Nicole is the founder of The NYC and before that the Ogilvy Innovation Labs – the dedicated ‘future thinking’ unit of Ogilvy & Mather Group. Part of WPP Group plc.
Before that with working with some of the leading Marketing Agencies in the world - GGT, Simons Palmer and TBWA
Nicole's Amazon Best Selling first book, 'Rough Diamond: Turning Disruption into Advantage in Business and Life', is available.
As are the courses on how to be an Intrepreneur which you can join and start by clicking here.
CLIENTS
Just a few of the clients she has worked with over recent years. Danone, Havas, Amex, IBM, Ravensbourne University, BP, London Business School, E&Y, Accenture, Pfizer, GA Group, Great Western Railways (GWR), Go Compare/WeFlip™, Unilever, BA and Whitbread.
Nicole sits on several boards, judges, mentors and travels the world giving talks on many topics from disruption and life and what to do about either to business transformation and behavioural change.
Board Trustee for Ideas College and Creative Conscience
Honorary Fellow Ravensbourne University
Angel Investor in EdTech company
Chairing Committee’s - The BBC Online Advisory Board, Nesta
FRSA - Fellow Royal Society of Arts
The Play Collective
Re-Greece - The Innovation Retreat For Creative Resilience
Nicole also works with many pioneering businesses around the world. For example Appear[Here], Microsoft Ventures, IBM Smartcamp, Cisco Big Awards.
Nicole sits at the complex and vital intersection between business, creativity, technology, marketing and the future. Always Turning Disruption Into Advantage.
THE FUTURE - NEW TECHNOLOGY - FRESH THINKING - MAKING IT HAPPEN - THE NY COLLECTIVE