THE ACTIONABLE FUTURIST

LOOK WHAT HAPPENS WHEN TWO FUTURISTS GET TOGETHER

ANDREW GRILL MEETS Nicole Yershon

Topics covered - Turning disruption into an advantage - Why we need disruptors in any business - The prayers, players and stayers - The Ogilvy Lab Rats and Lab days - Measuring the impact of disruption - Can disruptors be made or are they born? - How a “black book” of suppliers became a community - 3 Things for next week - Being forever curious - Getting outside your comfort zone and being authentic.

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Talk About Disruption

Self-described “Rough Diamond”, Nicole Yershon speaks about what it means to think like a disruptor and how disruption can be turned into an advantage.

Nicole is not new to disruption. When Nicole joined Ogilvy in 2000 she was given the simple brief of “bringing the agency into the 21st century”. She achieved this by building relationships with third party suppliers and embracing new technologies that saw Ogilvy digitise some 10,000 tapes of adverts dating back to the 1950s. 

Nicole later went on to be the founding partner of Ogilvy’s London Digital Innovation Lab – the dedicated Innovation unit of Ogilvy & Mather Group where she worked with brands such as Amex, IBM, BP, Selfridges, Unilever, BA and Wetherspoons. She’s also famous for her “black book” of leading suppliers.

In 2016 she founded the NY Collective with a mind to remove the traditionally opaque practices of consulting and marketing agencies.

ANDREW GRILL

International Keynote Speaker and Actionable Futurist Andrew Grill looks at what's new and what's next, providing practical and actionable advice in each bi-weekly episode, where he is joined by global experts to talk about the near-term future.

A futurist for over 35 years, Andrew helps you and your business stay ahead of the curve