INNOVATING AT SCALE
HOW TO DELIVER INNOVATION WITHIN A LARGE ORGANISATION...
SEMESTERS OF LEARNING
The Digital Innovation Lab was set up and founded in 2006.
Over time we developed a way to deliver innovate within a large organisation.
There were a number of aspects to this -
A supportive leadership team that understood how innovation of this nature would drive value for the business and the clients.
A determination to overcome the concerns of those who initially didn’t get it.
A way to bring in the alchemy - create something from nothing.
The removal of ‘no’ from our vocabulary.
A clear brief to ‘bring Ogilvy into the 21st Century
A tribe of ‘intrapreneurs’ given the space to be curious and rewarded by making amazing work.
Make creativity and innovation standard practise now.
SEMESTERS OF LEARNING
We realised that only by focussing and having patience was the only route. We decided to deliver a repeated ‘theme-based’ solution over time. We proved that that was how value would gradually stick and become a focal point for creativity. It worked.
Twice a year there would be a chosen topic/theme around which we would build a ‘semesters of learning’
SEEING RESULTS
The following videos and images explain it all.
These are just some of the outcomes that came out of those semesters. And, given the year when this all started we were way ahead of our time. But that’s the basic principle of any R&D department.
The theme was often the ‘future of’ something. Storytelling, Retail, Travel & Tourism, Internet Of Things, Behavioural Economics, 3D Printing, Big Data and AR/VR for example - and many more below.
You will see below the videos of the work that specifically came out of those semesters.
To the disgust of many in the client community and the Industry at large Ogilvy leadership decided to move away from thinking about the future and bringing innovation to the workforce.
In September 2016 the labs were closed down. This was after almost 17 years of inspiration and education. The NYC was born to bring all this value to the clients despite the Ad Industry.
THE VIDEOS:
“CLIENT SPECIFIC ‘LAB’ DAYS 2009”
“FUTURE OF STORYTELLING 2012”
“FUTURE RETAIL 2015”
http://www.mamo.org.uk/?page_id=4
“What a fantastic partnership it has been for the Digital Labs and although a life-drawing class it was not about the drawing, but about attitude, venturing out of your comfort zone and viewing the world in a different way. Most importantly it brought to life one of the Digi-Labs’ key messages of delivering a new perspective on old ways of doing things…In three short weeks 55 people attended Martin’s class and left hugely inspired.’’
– NICOLE YERSHON – Digi Labs, Ogilvy
“FUTURE MOBILE 2009”
“FUTURE AUGMENTED REALITY 2009”
“FUTURE DATA VISUALISATION 2011”
“FUTURE TALENT (DIVERSITY & INCLUSION) 2006 - THE ROUGH DIAMOND SCHEME”
A Gallery Of Images:
“FUTURE BRANDED UTILITY 2010”
“FUTURE GAMING 2009”
“FUTURE VIRTUAL WORLDS 2007”
“FUTURE OUT OF HOME POSTERS 2008”
“FUTURE ‘GIVING BACK’ PURPOSE”
The labs lent our time and also R&D fund to help with incredible initiatives, like The Ideas Shop.
“FUTURE SOCIAL MEDIA 2009”
“FUTURE MUSIC 2012”
OGILVY LONDON HOSTS FIRST LAB DAY LIVE FOR ADVERTISERS AND THE MUSIC INDUSTRY
Ogilvy Group UK is set to host “Lab Day LIVE,” a unique event that will combine a conference, entitled “Making music matter as much to brands as it does to consumers” with a three-stage, live music festival.
This is a benchmark event for Ogilvy in that it will be the first London agency to provide a forum that will engage both the advertising and music communities. This is part of Ogilvy’s on-going drive to help clients and their brands navigate the rapidly changing landscape of the music industry in the digital age.
An extension of Ogilvy’s ‘Ogroovy’ music initiative, Lab Day LIVE will invite members of the music industry to present their ideas and products to Ogilvy clients and employees
A GALLERY OF IMAGES:
“FUTURE BEHAVIOURAL CHANGE 2014”
A GALLERY OF IMAGES:
“FUTURE TRAVEL & TOURISM 2016”
“INTERNET OF THINGS 2015”
FUTURE STARTUPS 2016
ABOUT
Digital Shoreditch is a unique community celebrating the outstanding creative, technical and entrepreneurial talent of the UK, Europe and beyond. They run regular meet-ups, workshops and hackathons, and deliver enormous festivals to showcase and support the growth of our flourishing creative society.
Their annual festival runs over 2 weeks with different themes for each day. The Connect Day aimed to "unite, celebrate and prepare to be inspired by the change makers working in tech, digital and creative who support and inspire next generations and innovations."
The Ogilvy Lab Days take place twice a year in order to educate & inspire staff and clients so they have a deeper knowledge on a popular topic or upcoming trend in the consumer space.These one day events mark the culmination of 24 weeks of intensive information gathering known as Semesters of Learning.
The Lab day hosted a half day event during Digital Shoreditch 2015, taking over the main stage. Focusing on start-ups, incubators and accelerators – and how modern marketers can leverage their innovations. Ogilvy Labs’ 15th Lab Day was an integral part of this year’s Digital Shoreditch festival (May 11-24th).
“FUTURE BIG DATA 2013”
“FUTURE 3D PRINTING”
3D PRINT SHOW PUTS EDUCATION FIRST WITH FREE 3D PRINTERS FOR SCHOOLS
The 3D Printshow Education Session will provide free access to 3D printing for school and university groups
London, 25 September 2013 – 3D Printshow today announces its 3D printing education programme for schools. Aimed at educating and exciting students about the capabilities of 3D printing technology, the programme will give 3,000 students from across the country a hands-on experience with the technology at The 3D Printshow Education Session on Friday, 8th November.
3D Printshow will also award a free 3D printer to each comprehensive school bringing more than 35 students to the event. School groups will take these printers back to the classroom, giving students the chance to learn, study and develop their skills using 3D technology.
The 3D Printshow Education Session will also run in the Paris and New York shows and is the first part of a long-term plan to support 3D printing in schools, which will include an education tour in 2014. By allowing young visitors to interact with the technology, the organisation also hopes to encourage students to participate in STEM (science, technology, engineering and mathematics) subjects.
Each participating school group will attend one interactive 3D printing workshop and one seminar which will be held at the event in The 3D Printshow Lab – a classroom environment equipped with giant Lego-style furniture and constructed in partnership with Ogilvy Labs. These will include sessions hosted by The Denford ‘F1 For Schools’ Team, Autodesk, Legacy Effects, Stratasys, MakerBot, Printcraft, KIDE, EuropePac, and Robosavvy.
Students will also be given a tour of one of 3D Printshow London’s key attractions, which include:
The 3D Printshow Hospital – Six different rooms showing innovative uses of 3D printing technology in the field of medical science, such as soft tissue prosthesis and stem cells.
The 3D Printshow Fashion House – In-show catwalk displaying the work of over 40 fashion designers, with a dazzling range of 3D printed clothing and accessories.
The 3D Printshow Movie Zone – Never before seen ‘making of’ footage and an exhibition of props, suits and costumes from blockbuster films including Iron Man, Avatar and Pacific Rim.
The Scanning Zone – Selected students will be given the chance to have a full colour and texture 3D body scan, which can then be 3D printed.
The 3D Printshow Education Session is being supported by Stratasys and Ogilvy Labs.
