MAXIMISING THE CREATIVITY

Total Recovered' Global Poster Campaign May 2020

This was a collaboration between The NY Collective, Voodooh and Creative Conscience. Conceived and implemented in just 3 weeks!

A genuine case of connecting the dots and making something magical happen.

“The campaign provides a running tally of people known to have recovered from COVID-19 worldwide, and it pulls forth a doubly inspiring message by refocusing some of the grim language so often associated with the disease. Campaign creative dynamically updates, drawing live global recovery data sourced from Johns Hopkins University, the World Health Organization, and the Centers for Disease Control.”

Unlike much information in the media this is a positive campaign designed to draw attention in a creative way to the amount of people who have totally recovered from Covid-19 - in real time. Dispelling fear and making a positive difference.

A CONSCIOUS MISSION

A unique project that combines technology/media platforms, creativity and hope. It was born by people with a creative conscience and a determination to get things done. Outdoor media was secured, ideas were conceived and the right people connected - the creative was developed.

TECHNICALLY

he outdoor media will be dynamically fed by live data The API sourced from the likes of Johns Hopkins University, the World Health Organisation and the Centers for Disease Control.

CREATIVELY

Creative Conscience developed a brief that creative students from around the world would answer in just a matter of days. The best ideas were crafted, judged, and then built to bring people HOPE globally. The Winning Idea ‘DEFEATED’ by recent graduate Megan Williams, studied creative advertising at Leeds Arts University in the UK. Williams is originally from Huddersfield, a town in West Yorkshire.

That’s why we were so pleased to lend our support to the Total Recovered campaign conceived by Orb, produced by Creative Conscience and L&Co, developed by Voodooh and Nicole Yershon, and designed by recent Leeds Arts University creative advertising graduate Megan Williams.